MaaS
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Building the AI That Runs Your Marketing

Built on adaptive intelligence and precision engineering, MaaS scans your site, drafts a marketing plan, generates on-brand creatives and landing pages, and launches campaigns across every major ad platform—on autopilot.

Best AI Marketing Platform

Recognised in 2024 for redefining performance marketing

Award

Marketing Automation of the Year

Awarded for autonomous, ROAS-driven campaign optimization

Award
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Mission

Putting Growth Marketing on Autopilot

Our vision is to remove the busywork from marketing by building AI that plans strategy, produces creative, and runs campaigns with precision, rigor, and reliability-so teams can focus on what truly matters: growth.

Team collaboration
Our Journey

10K+

Campaigns Launched
A growing roster of brands that trust MaaS to run their campaigns end to end

4.2x

Average ROAS
Proof that AI-driven strategy, creative, and daily optimization can compound real growth.
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Our Commitment

Timeline

Backstory and timeline

Our journey is rooted in a single goal:

To build AI that seamlessly runs marketing end to end. Over the years, we've evolved from early experimentation into a full AI marketing platform.

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Years of building the AI marketing platform

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Major platform and automation advancements

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Engineers and marketers across AI, growth, and design

2021 - Laying the Foundation

MaaS was founded with a focus on AI-driven marketing, combining research in generative AI, performance marketing, and brand-centred design.

2022 - AI Onboarding Wizard Launched

We shipped the first version of our AI onboarding wizard, which crawls a company URL, extracts brand colors and copy, runs competitor research, and drafts a goals-to-strategy marketing plan.

2023 - Idea-to-Campaign Pipeline

We connected AI image and video generation to an end-to-end pipeline, turning a single idea into on-brand creatives, landing pages, and ready-to-launch campaigns.

2024 - Ad-Platform Integrations

We added adapters for Meta, Google Ads, YouTube, LinkedIn, TikTok, Snapchat, ChatGPT Ads, and Apple Ads, letting teams launch fully configured campaigns across every major platform from one place.

2025 - Daily Optimization Loop

AI-driven recommendations went live—pausing losers, boosting winners, and proposing new variants—applied in one click to keep every campaign improving day over day.

2026 - Agentic Autopilot

Focused on scale and reliability, MaaS now reallocates budgets on trailing ROAS and runs campaigns autonomously, making growth marketing accessible to teams worldwide.

Team

The People Behind MaaS

A focused team of leaders, engineers, and marketers working together to build the AI marketing platform.

Ethan Caldwell

Ethan Caldwell

Chief Executive Officer

Oliver Grayson

Oliver Grayson

Head of AI

Liam Hawthorne

Liam Hawthorne

Performance Marketing Lead

Lucas Bennett

Lucas Bennett

Brand Designer

Mason Rivers

Mason Rivers

Growth Engineer

Noah Sinclair

Noah Sinclair

Customer Success Lead

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Build What's Next in AI Marketing

Work alongside experts in AI, performance marketing, and design to build a platform trusted by growth teams worldwide. Together, we focus on measurable results and shipping technology that marketers can rely on.